With support from the Government of Canada and the Manitoba Government, Abilities Manitoba has launched a DSP recruitment and awareness campaign to attract Direct Support Professionals to apply to work in the Community Living sector.
A variety of stakeholders including people with lived disability experience, service organizations, and current Direct Support Professionals supported the development of the campaign's messaging and strategy. The campaign is set to run until December 2022 and will show digital media adds through a number of platforms including Facebook, Instagram, LinkedIn, TikTok, and Google. Winnipeg advertising will also feature transit shelter ads.
To visit the campaign website and to learn more about how to apply to become a Manitoba Direct Support Professional, please visit https://directsupportmb.ca/
For Service Providers:
DSP Recruitment & Marketing
Free Resources & Templates
To support organizations in their DSP recruitment efforts into the new year, Abilities Manitoba has developed a promotional toolkit full of free, downloadable and customizable resources. You'll find hiring posters, greeting cards, sample blog posts, logos, photography, social media post templates and more that you can use as you wish to support DSP recruitment for your organization.
We encourage organizations to incorporate the new Direct Support Profession Manitoba logo into your recruitment & marketing materials wherever possible. Consistent brand messaging can help unify and strengthen our sector across the province.
Please, contact Abilities Manitoba if you have questions or require support with the toolkit.