Sector Awareness & Staff Recruitment Project

DSP-Recruitment.jpg (159 KB)

Abilities Manitoba has been contracted by The Department of Economic Development, Investment & Trade to implement a marketing strategy in an effort to attract new staff members to the sector, or to retain or re-engage existing Direct Support Professionals (DSPs) for the current and post-pandemic period. Abilities will develop and deliver a broad-based recruitment-focussed advertising campaign across Manitoba through several communications channels which can include radio, billboards, social media, TV, print media, and other. The expected project outcomes are for Abilities to secure a marketing firm to assist in development and delivery of the project, and to develop and implement a broad marketing campaign across Manitoba to promote employment in the CLDS sector. Project end date is December 2022.


Project Update

Abilities has selected the marketing firm, UpHouse, to coordinate the development of a campaign strategy, messaging, and execution. Focus group workshops have been held to engage a variety of stakeholders including people with lived experience, families, service-providers, and DSPs – ensuring that campaign messaging is representative and impactful. We are working on the development of a campaign landing page where community members can learn how to get involved with the campaign and jobseekers can apply to hiring organizations. 

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